Decision Story

Effective Date: 30 March 2026

Operated by Leadgend Web Design and Digital Marketing

United Arab Emirates

1. Introduction

1.1 Who We Are

These Terms and Conditions (the “Terms”) govern your access to and use of the Decision Story web application (the “Service” or “Platform”), available at decisionstory.com.

The Service is owned and operated by Leadgend Web Design and Digital Marketing, a company registered under the laws of the United Arab Emirates (hereinafter referred to as “we,” “us,” or “our”).

By accessing or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, please do not use the Service.

The Service is provided to you solely for your personal, non-commercial use unless you have entered into a separate written agreement with us for commercial use.

Our Privacy Policy and Cookie Policy are separate documents that apply alongside these Terms. We recommend you read them carefully. They are available at decisionstory.com.

1.2 Who These Terms Apply To

The Service is intended for users who are 18 years of age or older. By using the Service, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into a binding agreement.

If you are accessing the Service on behalf of a business or organisation, you represent that you have the authority to bind that entity to these Terms.

1.3 Legal Nature of This Document

These Terms constitute a legally binding agreement between you and Leadgend Web Design and Digital Marketing. They are considered accepted from the moment of:

account registration on the Service,
actual use of the Service, or
payment for a subscription or paid feature.

2. Service Description

2.1 What Decision Story Provides

Decision Story is a web-based application designed to help users structure, analyse, and make better-informed decisions. Depending on your subscription plan, the Service may include access to:

AI-assisted decision frameworks and structured thinking tools
Templates and guided workflows for personal and professional decisions
Saved decision history and analysis records
Collaborative features (where available)
Educational content, guides, and resources related to decision-making

All services are provided electronically and are accessible online via the Service.

2.2 Accessing the Service

To access the full Service, you must register an account and provide the required information.
Certain features may be available without registration (e.g., free-tier tools), while others require a paid subscription.
After confirming payment (where applicable), you will be granted access to the features included in your selected subscription.

2.3 Technical Requirements

The Service is accessible via any modern web browser connected to the Internet. For full functionality, the following is recommended:

A stable Internet connection (at least 5 Mbit/s recommended)
A modern web browser with JavaScript enabled (Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, or equivalent current versions)
A device with sufficient technical capability (desktop, laptop, tablet, or smartphone)

The quality and performance of the Service may depend on your device and connection. We are not responsible for limitations caused by your hardware or internet service provider.

2.4 Updates and Availability

We will provide technical and security updates necessary for the proper functioning of the Service. These may include performance improvements, new features, and security patches. We aim to maintain high availability but do not guarantee uninterrupted or error-free access at all times.

Planned maintenance will be communicated in advance where possible. We are not liable for service interruptions caused by circumstances outside our reasonable control.

3. Registration and Account

3.1 Creating an Account

To use the Service, you must create an account by providing accurate, current, and complete information during registration. You are responsible for keeping your account information up to date.

3.2 Account Security

You are fully responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You must not share your account with, or grant access to, any third party.

The Company is not liable for losses caused by unauthorised access to your account resulting from your own negligence or failure to follow reasonable security practices.

If you suspect unauthorised access or a security breach, you must notify us immediately at [email protected].

3.3 Permitted and Prohibited Use

Subject to these Terms, you may access and use the Service for your own personal, lawful, non-commercial purposes. In doing so, you must comply with all applicable laws and these Terms.

You are prohibited from:

Using the Service to violate the rights of the Company or any third party, including intellectual property rights
Copying, reproducing, modifying, renting, selling, licensing, or distributing any content from the Service without our prior written consent
Attempting to reverse-engineer, decompile, disassemble, or otherwise derive the source code or underlying algorithms of the Service
Interfering with the operation of the Service, circumventing security measures, or attempting unauthorised access
Creating derivative works based on the Company’s content without our express written permission
Using the Service or its content for any commercial purpose without our prior written consent
Distributing malicious software, conducting cyberattacks, or using the Service to harm others
Scraping, crawling, or systematically extracting data from the Service by automated means
Impersonating another person or creating a false identity on the Service

4. Subscription and Payment

We offer free and paid subscription options. Some features of the Service are available at no cost, while others require a paid subscription (“Paid Subscription”). We may also offer promotional plans or trial periods. We are not responsible for any third-party products or services offered alongside the Service.

4.1 Subscription Plans

Monthly Subscription: A recurring plan billed on a monthly basis.

Annual Subscription: A recurring plan billed annually. If a free trial is offered, the annual subscription begins automatically at the end of the trial period unless cancelled beforehand.

You can manage, change, or cancel your subscription at any time through your account settings or by contacting our support team.

4.2 Payment

All applicable fees and pricing will be clearly displayed before you confirm a purchase.

Payments are processed securely through Stripe, our third-party payment provider.
We do not store your full credit or debit card details. All transactions are handled by Stripe in accordance with their own terms and security standards.
Prices are displayed in US Dollars (USD) and include applicable taxes where required.
If you have questions about a charge, please contact us within 30 days of the transaction.

4.3 Price Changes

We may update our pricing at our discretion. If a price increase affects your active subscription, we will notify you at least 14 calendar days in advance. If you do not agree to the new price, you may cancel your subscription before the change takes effect.

4.4 Subscription Renewal and Trial Periods

If you sign up for a trial period, you agree that your right to cancel the associated Paid Subscription will expire 7 calendar days after the trial begins, unless you cancel before that point. If the trial period is shorter than 7 days, paid access begins immediately upon its conclusion.

By confirming a subscription, you authorise us to automatically charge your payment method on each renewal date until you cancel. If a payment fails, we may suspend your access until the outstanding balance is resolved.

For annual subscriptions, we will send a renewal reminder to your registered email address before the renewal date, including the renewal amount and instructions to cancel auto-renewal.

4.5 Cancellation

You may cancel your Paid Subscription at any time. Upon cancellation, you will retain access to the Service until the end of your current paid billing period. No refunds will be issued for the unused portion of a billing period, except as set out in Section 4.6 below.

4.6 Refunds and Right of Withdrawal

You have the right to withdraw from a purchase within 14 days of the contract date, provided that access to the paid features has not yet been activated.

If you have already accessed paid features (i.e., you have actively used the Service after your subscription began), you expressly consent to the immediate commencement of services and acknowledge that you waive your right of withdrawal from that point. This consent is confirmed by checking the relevant acknowledgement box during the subscription process.

Refunds are not provided in any other circumstances except as required by applicable law.

4.7 Remedies for Service Non-Conformity

If the Service materially fails to conform to its description or these Terms, you may:

Request that access be restored or the issue resolved within a reasonable time, at no additional cost to you
Request a proportional reduction in your subscription fee if the issue cannot be resolved
Terminate the contract if the non-conformity is material and has not been resolved within a reasonable time

We are not responsible for non-conformity arising from your refusal to install updates, your misuse of the Service, or your failure to meet the technical requirements described in Section 2.3.

5. Cancellation and Termination of Access

5.1 Termination by You

You may stop using the Service and delete your account at any time through your account settings or by contacting our support team. Termination of your account does not entitle you to a refund except as provided in Section 4.6.

5.2 Termination by Us

We reserve the right to suspend or permanently terminate your access to the Service, with or without notice, if we reasonably determine that you have:

Violated these Terms, including any prohibited use listed in Section 3.3
Engaged in fraudulent activity or misused payment methods
Uploaded, shared, or distributed illegal, offensive, discriminatory, or harmful content
Attempted to gain unauthorised access to accounts, systems, or data
Used the Service in a way that causes harm to us, other users, or third parties
Are required to be suspended by applicable law or a lawful authority

5.3 Consequences of Termination

Upon account termination, you will lose access to all data, content, and features associated with your account. We are not liable for any loss resulting from a lawful termination carried out in accordance with these Terms.

If we terminate your account, we will make reasonable efforts to notify you in advance, unless doing so would cause harm to the Service, other users, or third parties, or is prohibited by law.

If you believe your account was terminated in error, you may contact our support team to request a review.

6. Content and Intellectual Property

6.1 Our Content

The Service and all content provided through it — including but not limited to the design, interface, software, text, graphics, logos, trademarks, templates, AI outputs, and any other materials — are owned by or licensed to Leadgend Web Design and Digital Marketing. All rights are reserved and protected under applicable intellectual property law.

You may not reproduce, distribute, modify, display, or use any content from the Service for commercial purposes without our prior written consent.

6.2 Your Content

You may submit content to the Service (e.g., decision inputs, notes, feedback). You retain ownership of your content. By submitting it, you grant us a limited, non-exclusive, royalty-free licence to use, store, and process it solely for the purpose of providing and improving the Service.

You warrant that you have all necessary rights to the content you submit and that it does not violate any law or the rights of any third party. We reserve the right to remove any user content that:

Is illegal, offensive, discriminatory, or infringes third-party rights
Contains harmful or inappropriate material
Violates these Terms or any applicable law

If we remove your content, we will endeavour to notify you of the reason, unless doing so is unlawful or harmful. You may appeal such a decision by contacting our support team within 30 calendar days.

6.3 Feedback

Any feedback, suggestions, or ideas you provide about the Service may be used by us freely and without compensation to you, to develop and improve the Service. You waive any right to claim compensation or credit for such feedback.

6.4 Third-Party Services and Content

The Service may include or link to third-party software, tools, or services. These are governed by their own terms and conditions. We are not responsible for the content, accuracy, or practices of third-party services.

6.5 Copyright Infringement Notices

If you believe that any content on the Service infringes your intellectual property rights, please notify us at [email protected] with the following information:

Your name, address, phone number, and email address
A description of the copyrighted work you claim has been infringed
A description of where the allegedly infringing material is located on the Service
A statement that you have a good faith belief that the disputed use is not authorised
A statement that the information in your notice is accurate and that you are the rights owner or authorised to act on their behalf
Your physical or electronic signature

We will review the report and take appropriate action, including removal of the content if a valid infringement is confirmed.

7. AI Features and Disclaimers

7.1 Nature of AI-Generated Content

Decision Story uses artificial intelligence features powered by OpenAI to assist with decision structuring and analysis. AI-generated outputs are provided for informational and assistive purposes only. They do not constitute professional advice of any kind, including but not limited to legal, financial, medical, psychological, or business advice.

You should not rely solely on AI-generated outputs when making significant personal, professional, or financial decisions. We strongly recommend consulting qualified professionals where appropriate.

7.2 Accuracy and Limitations

AI systems can produce outputs that are inaccurate, incomplete, misleading, or contextually inappropriate. We do not warrant the accuracy, completeness, or suitability of any AI-generated content. You assume full responsibility for how you interpret and act upon such content.

7.3 Your Data and AI Processing

Content you submit through AI-powered features may be processed by OpenAI’s systems. Please do not submit sensitive personal information (such as health data, financial account details, or government IDs) through these features. You may opt out of having your content used for AI model improvement at any time by contacting our support team.

For full details on how AI-related data is handled, please refer to our Privacy Policy.

7.4 General Disclaimers

All content and services are provided on an “as is” and “as available” basis, without any express or implied warranties, including warranties of fitness for a particular purpose, merchantability, or accuracy.

We make reasonable efforts to keep the Service accurate and available, but we do not guarantee uninterrupted access or error-free operation. We are not liable for:

Decisions made based on content available through the Service
Loss or damage resulting from your use or misuse of the Service
Technical failures, interruptions, or data loss beyond our reasonable control
Actions or omissions of third-party service providers

We do not exclude or limit liability where such exclusion would be unlawful. Nothing in these Terms affects your statutory rights under applicable UAE law or the laws of your country of residence.

7.5 Limitation of Liability

To the fullest extent permitted by applicable law, our maximum aggregate liability to you for any claim arising from your use of the Service is limited to the total amount you paid us during the 12 months preceding the event giving rise to the claim.

This limitation does not apply in cases of death or personal injury caused by our negligence, fraud, or where liability cannot be limited by law.

8. Affiliate Disclosure

Important: Decision Story participates in affiliate marketing programmes. This section explains how affiliate links work on our Service and what it means for you.

Some links on the Service, in our communications, or in our content may be “affiliate links.” This means that if you click on such a link and make a purchase or sign up for a service, we may receive a commission or other compensation from the third-party provider — at no additional cost to you.

8.1 What This Means for You

Affiliate links do not affect the price you pay. You pay the same price whether or not you use our affiliate link.
We only recommend or link to products, tools, or services that we believe are genuinely useful or relevant to our users.
The presence of an affiliate link does not mean we endorse, guarantee, or take responsibility for any third-party product or service.
Our editorial opinions and content recommendations are not influenced by affiliate relationships.

8.2 How Affiliate Links Are Identified

Where affiliate links appear on the Service, we will clearly label them with a notice such as “[Affiliate Link]” or “This link may earn us a commission” near the link or at the top of the relevant page or content. We are committed to transparency and comply with applicable disclosure requirements, including FTC guidelines (for US audiences) and equivalent standards in other jurisdictions.

8.3 Affiliate Tracking and Cookies

Clicking an affiliate link may cause a third-party tracking cookie to be placed on your device by the merchant’s affiliate programme. This cookie is used by the merchant to attribute any resulting purchase to us. We do not control these third-party cookies. Please refer to our Cookie Policy and the relevant merchant’s privacy policy for more information.

8.4 No Liability for Third-Party Products

We are not responsible for the quality, accuracy, availability, or terms of any third-party product or service linked through an affiliate link. Any transaction you enter into with a third-party provider is solely between you and that provider.

9. Jurisdiction and Dispute Resolution

9.1 Pre-Dispute Resolution

We aim to resolve all concerns amicably. If you have a complaint or dispute, we encourage you to contact our support team first at [email protected] so that we can work toward a mutually satisfactory resolution before any formal action is taken.

9.2 Governing Law

These Terms are governed by and construed in accordance with the laws of the United Arab Emirates, including applicable federal laws and the laws of the relevant emirate.

9.3 Jurisdiction

Any disputes arising in connection with these Terms that cannot be resolved informally shall be subject to the exclusive jurisdiction of the courts of the United Arab Emirates.

9.4 Consumer Rights

If you are a consumer residing in a jurisdiction that provides additional mandatory consumer protections (such as the European Union or specific US states), nothing in these Terms limits the application of those protections. Your statutory rights under applicable consumer law remain unaffected.

10. General Terms

10.1 Assignment

You may not assign or transfer your rights or obligations under these Terms to any third party without our prior written consent.

We may assign or transfer our rights and obligations under these Terms to an affiliate, subsidiary, or a successor in connection with a business transfer or restructuring. Your rights as a user will not be diminished as a result. If you do not agree to such a transfer, you may terminate your use of the Service.

10.2 Changes to These Terms

We may update these Terms from time to time, including to reflect changes in the Service, applicable law, or our business practices. We will notify you of material changes at least 14 calendar days before they take effect, via email or a prominent notice on the Service.

Changes apply to your continued use of the Service after the effective date. If you do not agree to the updated Terms, you must stop using the Service.

Changes may be necessary due to:

Changes in applicable law or regulatory requirements
Security or technical considerations
The development and improvement of the Service
Circumstances beyond our reasonable control

10.3 Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, or severed from the Terms. The remaining provisions will continue in full force and effect.

10.4 Waiver

A failure or delay by either party to enforce any right under these Terms does not constitute a waiver of that right. Any waiver must be made in writing to be effective.

10.5 Entire Agreement

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Leadgend Web Design and Digital Marketing regarding your use of the Service, and supersede any prior agreements or understandings.

11. Contact Us

If you have any questions about these Terms, wish to exercise your rights, or need to contact us for any reason related to the Service, please reach out to us:

Leadgend Web Design and Digital Marketing

Operating: Decision Story

Email: [email protected]

Location: United Arab Emirates

Website: decisionstory.com

We will review your request and respond as soon as reasonably practicable, and in any event within 30 days of receiving it. Where necessary, this period may be extended and we will inform you accordingly.

Support is available in English on working days from 09:00 to 18:00 UAE time. Requests received outside these hours will be processed on the next working day.

These Terms & Conditions were last reviewed on 30 March 2026.